Words To Win is a bold campaign by the International Planned Parenthood Federation (IPPF), designed to empower Member Associations, advocates, activists, and partners with language that wins hearts, shifts narratives, and defends sexual and reproductive rights.
The campaign is grounded in research led by IPPF on the most effective and winning narratives to mobilize support for sexual rights and counter opposition messaging. Rooted in decades of experience in sexual and reproductive health and rights (SRHR) advocacy, Words To Win highlights the power of storytelling and framing.
Through compelling, illustrated social media content, it equips people with the messages that work—because words don’t just reflect change—they drive it.
My Freedom My Life My Abortion
We encourage partners and activists to download these illustrations to amplify these messages. Use the hashtag #WordsToWin and tag @IPPF (LinkedIn) @ippf_global (Instagram).